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The INNERJoi collection is made using 100% vegan formulations and produced with 95% recyclable materials. Residual materials from the production of food, such as pulp and juice, are not wasted. JOICO uses these upcycled ingredients to create the products in the INNERJOI series.

The following ingredients are recycled:

Olive Esther
Vegan Protein
Raspberry Seed Oil
Apple Extract
For hair that has undergone intense chemical treatment and now lacks strength and care, the InnerJoiStrengthen formula was created. It contains a combination of coconut and abyssinian oils that work together to rebuild damaged and porous hair while preventing future breakage.

Application:

Apply to damp hair, leave on for 3-5 minutes and then rinse thoroughly.

A perfume-free conditioner for light and gray hair. Provides moisture to the hair while reducing unwanted warm shades. Cares and smooths the hair effectively without weighing the hair down. Makes the hair easier to handle, gives a nice shine and prevents electric hair. Hair feels fresh and airy. With UV protection.

Advantage:

With UV protection.
Perfume free.
Gives shine, volume and a feeling of fullness in the hair.
The shampoo's high content of pigments effectively counteracts unwanted warm shades.
Application:

Distribute the product in towel-dried hair. Leave on for 2-5 minutes and rinse thoroughly.

Lee Stafford Moisture Burst Hydrating Shampoo is created to add intense moisture to dry and dehydrated hair. This shampoo is enriched with carefully selected ingredients, including Cupuacu Seed Butter and Pro-Vitamin B5, which work together to soften, revive and restore the hair's moisture balance. Leaves hair beautifully clean, soft, supple and easy to handle.

Say goodbye to damaged and fragile hair that breaks and strengthen it with Lee Stafford Scalp Love Anti-Breakage Shampoo. This powerful shampoo is made for you who want healthier and stronger hair. It reduces broken strands, strengthens hair roots and increases elasticity, all of which counteracts hair loss. It's filled with luxurious, high-quality ingredients that soothe your scalp and restore beauty from root to tip.

The best part is that it not only helps prevent hair loss and breakage, but also makes your hair thicker and stronger from the ground up. For best results, use with Lee Stafford Scalp Love Conditioner and Tonic.

NUXE Hair Prodigiuex High Shine Shampoo is a delicious shampoo for hair that needs extra care and that transforms your hair with the sublimating power of fermented pink camellia oil! It is the result of Laboratoire Nuxe's expertise in plant oils, and delicately washes and perfumes the hair.

This shampoo is formulated without silicone or sulfates (sulfate surfactant) and with fermented pink camellia oil, which cleans and nourishes the hair without weighing down the hair fibers. Its milky texture with the legendary scent of Huile Prodigieuse envelops the hair in an incredible sensory ritual. Hair is left with a brilliant shine and an addictive silky touch.

Application:

Use on wet hair
Massage into scalp and hair
Rinse thoroughly
Repeat washing if necessary
Advantage:

Shampoo
For hair that needs extra care
Cleanses and nourishes the hair
Makes hair shiny and silky
Wonderful scent
For all hair types
Free of silicone and sulfates (sulfate surfactant)
Vegan

The lightweight yet luxurious Lee Stafford Coco Loco Volumising Mousse creates hair that feels soft to the touch, as if it's naturally full, and not at all crunchy or brittle. This light, airy mousse, enriched with coconut oil, provides volume with a gentle hold. This unique coconut mousse makes your hair feel soft and naturally full.

Massage it into the roots for maximum lift so your hair looks and feels great from root to tip. The delicious scent of coconut and agave is long-lasting, so with every movement of the hair you will be transported to a tropical destination!

L'Oréal Paris Elseve Glycolic Gloss Leave-In Serum provides intense hydration and radiant shine while protecting hair from daily damage. Infused with glycolic acid, this lightweight formula penetrates deep into the hair fiber to smooth, nourish, and enhance softness without weighing it down. Ideal for dull and dry hair, it leaves hair visibly healthier, silky, and full of shine. No rinse required.

Moroccanoil, Finish Luminous, Argan Oil, Hair Spray, Natural Look, Medium Hold, 330 ml

Hårserum for tørt og skadet hår gir intensiv fukt, forsegler og pleier spissene, gir glans, bidrar til å redusere føntørketiden og gir varmebeskyttelse opptil 230°C.

Kérastase Resistance Sérum Thérapiste Hair Serum 30 ml har en avansert formel med et kremet topplag utviklet for å beskytte hårfibrene, fremheve glans og etterlate håret blankt og velpleid når det påføres i håndkletørt hår.

• Intensiv fukt til hårfiberen
• Forsegler og pleier spissene
• Gir glans og smidighet
• Bidrar til merkbart å redusere føntørketiden
• Varmebeskyttelse opptil 230°C
• Skaper synlige og merkbare resultater med glattere lengder og polerte spisser

Ideell for å oppnå lengder som ser glattere ut og beskyttede, velpleide spisser med en sunnere finish.

- Teknia Colour Stay Conditioner 300 ml

Maria Nila Power Powder 2 g.– Matte Finish, Light Hold.

Get a light, natural look with extra texture and volume with Maria Nila Power Powder. This cruelty-free and vegan styling powder gives your hair a fresh, matte finish with light hold – perfect for those who want an effortless and full look without compromising on care.

The fine, lightweight powder absorbs excess oil and gives hair an instant lift and texture, so the hairstyle lasts longer and gets a natural, matte look. The paraben-free formula is gentle on the hair and free of harmful chemicals, making the product ideal for daily use.

The convenient 2 g size makes Power Powder perfect as a travel-friendly styling solution that can easily be taken in your bag for a refresh at any time.

Light hold and matte finish with instant volume

Vegan, cruelty free and paraben free formula

Absorbs grease and provides fresh texture

Leaves no clumps or residue

Easy to apply and refresh your hairstyle on the go

Compact 2g packaging – ideal for travel and your bag

Give your hair a lift and natural body with Maria Nila Power Powder – the perfect combination of styling and care in a convenient format.

Maria Nila Style & Finish Hair Spray – Extreme Hold, 400 ml

Ultimate styling control with intensive, strong hold that ensures your hairstyle retains its shape – regardless of weather and activity.

This hair spray is designed for those who demand the best in long-lasting styling. With its extremely strong formula, it locks the hairstyle in place without making the hair stiff or greasy. At the same time, it protects your hair from UV rays and environmental influences thanks to the unique Colour Guard Complex.

The vegan, sulphate- and paraben-free formula ensures gentle treatment of the hair, while the light texture makes it easy to comb the hair again, even after long-term hold.

Benefits:

Extremely strong hold that resists humidity and wind

Protects hair from UV rays and free radicals

Vegan and eco-friendly formula without parabens and sulfates

Easy to detangle, without leaving product residue

CO₂-compensated packaging for sustainability

Perfect for demanding styling where nothing can go wrong – for those who want both strength and care in one spray.

milk_shake SOS Roots Touch-Up Spray 75 ml.- Light Blond

milk_shake SOS Roots Light Blond is a practical growth spray that instantly covers visible roots and gray hair between colorings. It provides an even and natural color effect that melts into the hair and leaves a well-groomed and uniform look in seconds.

The color Light Blond is a light, natural blonde shade with soft golden undertones. It is ideal for light hair and helps to smooth the transition between colored and grown-out hair, so that the hair appears fresh and well-groomed. The result is a light and natural coverage without sharp lines.

The light spray formula dries quickly and does not feel heavy in the hair. It is easy to apply precisely, making it perfect for quick touch-ups in everyday life or before special occasions. The color washes out easily again with the next hair wash.

Benefits:

Instantly covers regrowth and gray hair
Light blonde shade with natural results
Provides a uniform and well-groomed look
Quick-drying and lightweight formula
Temporary color - washes out when washing
Easy and precise application

An effective solution for quickly refreshing blonde hair between colorings, so that hair always looks fresh and well-groomed.

Moroccanoil Purifying Scrub er en eksfolierende hodebunnsskrubb spesielt utviklet for irritert, tørr eller fet hodebunn.

Skrubben har en skånsom formel som renser og eksfolierer hodebunnen uten å tørke den ut. Den er formulert med arganskallpulver som effektivt fjerner urenheter, flass, døde hudceller, talg og produktrester. Den virker beroligende og gjenoppretter balansen i hodebunnen.

Samtidig tilfører den næring og pleie som skaper et sunt hodebunnsmiljø og stimulerer hårsekkene. Hodebunnen etterlates ren, frisk, roet og balansert.

Kerastase, Chroma Absolu Filler, Amino Acids, Mask, Anti-Porosity, 200 ml

Kérastase Chroma Absolu Filler Amino Acids Hair Treatment Cream Mask 200 ml is an intensive hair mask, developed to care for, strengthen and protect colored or sensitive hair, while reducing porosity and improving the quality of the hair fiber.

The advanced formula is enriched with amino acids, which help rebuild and strengthen the hair from the inside. It works specifically to improve the hair's structure, making it more resistant to damage, breakage and external influences. At the same time, the mask helps seal the hair fiber, reduce porosity and provide a more even and smooth surface.

The creamy and rich texture envelops the hair and provides deep nourishment without weighing it down. The hair is left softer, more supple and easier to comb, while providing intense shine and a more uniform finish.

The mask is particularly suitable for colored hair, where it helps maintain the intensity and shine of the color for longer, while leaving the hair feeling healthier and more well-groomed.

With regular use, hair becomes more resilient, smoother and visibly more refined in texture, with reduced frizz and improved control.

Suitable for all types of colored or sensitive hair that need strengthening care, repair and anti-porosity effect in one luxurious treatment.

Reuzel Tea Tree Oil 3-in-1 Shampoo, Conditioner & Shower Gel, 100 ml

Experience simple and effective care with Reuzel Tea Tree Oil 3-in-1, which combines shampoo, conditioner and shower gel in one convenient product. Perfect for travel or daily use, the product cleanses and conditions both hair and skin, while adding moisture and leaving a fresh, invigorating feeling. Enriched with tea tree oil, which helps refresh, balance and care for the skin and hair.

Benefits

3-in-1 formula: cleanses, conditions and moisturizes both hair and body

Enriched with tea tree oil for freshness and balance

Light, non-greasy texture that absorbs quickly

Ideal for travel or everyday use

Convenient 100 ml size

Apply to wet hair and skin, massage gently and rinse thoroughly. Can be used daily as a shampoo, conditioner and shower gel.

With Reuzel Tea Tree Oil 3-in-1 Hair Shampoo, Conditioner & Shower Gel 100 ml you get a practical, moisturizing and refreshing care experience - perfect for men and women who want simple, effective and luxurious care in one product.

Moroccanoil Scalp Balancing Conditioner er en pleiende og beroligende balsam, spesielt utviklet for irritert, tørr eller fet hodebunn.

Balsamen har en lett formel som tilfører fuktighet og næring til både hår og hodebunn uten å tynge håret. Den er formulert med en blanding av naturlige ingredienser som hjelper med å lindre irritasjon og redusere rødhet. Den virker beroligende og nærende, og bidrar til et sunt og balansert hodebunnsmiljø. Moroccanoil Scalp Balancing Conditioner etterlater håret mykt, glansfullt og lettere å håndtere, mens hodebunnen føles frisk, beroliget og i balanse.

Milk Shake Integrity & Strength Hair Treatment Cream Mask 200 ml

Give your hair strength, shine and health with Milk Shake Integrity & Strength Hair Treatment Cream Mask. This sulfate-free, professional hair mask is designed to repair and strengthen weakened or damaged hair after shampooing. The nourishing and smoothing formula penetrates deep into the hair fibers and leaves the hair soft, supple and full of vitality.

Benefits

Sulfate-free formula, gentle on the hair and scalp

Strengthens and repairs weakened or damaged hair

Smoothes the hair and makes it more manageable

Adds intense moisture and shine

With Milk Shake Integrity & Strength Hair Treatment Cream Mask 200 ml you get an intensive, sulfate-free treatment that strengthens, nourishes and leaves the hair smooth, soft and full of vitality - perfect for anyone who wants healthy and beautiful hair every day.

Tangle Teezer The Ultimate Detangler Mini 50g.- Liquorice Black

The Ultimate Detangler Mini Liquorice Black is a compact and gentle hairbrush, designed for easy detangling of hair without pulling or straining the hair strands unnecessarily.

The practical mini size makes the brush perfect for your handbag, traveling or quick refreshes during the day. Despite its compact size, the brush glides effectively through the hair and helps to loosen knots and tangles in a more gentle way.

The flexible teeth of different lengths work together to reduce broken hair strands and make the hair easier to detangle, both in wet and dry hair. The brush leaves the hair smoother, softer and more well-groomed with less frizz and fewer pulls on the scalp.

The color Liquorice Black gives the brush a stylish and elegant black look with a modern minimalist expression.

Tangle Teezer The Ultimate Detangler Mini 50g.- Hyper Yellow

The Ultimate Detangler Mini Hyper Yellow is a compact and gentle hairbrush, developed for easy and effective detangling of hair without unnecessary pulling on the hair strands.

The brush is designed with flexible teeth in different lengths, which help to loosen tangles and knots more gently in both wet and dry hair. The hair is left smoother, softer and easier to comb through with less risk of broken hair strands and frizz.

The mini format makes it perfect for the handbag, sports bag or travel, so that the hair can be quickly refreshed during the day. The color Hyper Yellow gives the brush an eye-catching and energetic look with a bright neon yellow hue.

Lakmé TEKNIA Frizz Control Cream – 150 ml

Lakmé TEKNIA Frizz Control Cream is a smoothing leave-in cream designed to tame frizzy, unruly and dry hair. It helps control frizz and gives hair a smoother, more collected and well-groomed look without weighing it down.

The lightweight cream spreads easily through the hair and works to protect against humidity in the air, which is often the cause of frizz. At the same time, it adds softness and suppleness, making hair easier to style and more manageable in everyday life.

With regular use, hair appears more disciplined, shiny and uniform with a natural, smooth finish.

Benefits:

Controls frizz and flyaways
Gives a smoother, more collected look
Protects against humidity in the air
Adds softness and suppleness
Light leave-in formula without rinsing
Makes hair easier to style

An effective anti-frizz cream that leaves hair smooth, soft and well-groomed with a natural and controlled result.

milk_shake SOS Roots 75 ml.- Black

milk_shake SOS Roots Black is a temporary regrowth spray that quickly and easily covers visible roots and gray hair between colorings. It provides a uniform and natural color effect that blends into the hair and leaves a well-groomed and fresh look.

The color Black is a deep, intense black shade that is ideal for dark hair. It provides even coverage at the hair roots and helps hide regrowth, so the hair appears more uniform and well-groomed. The result is a natural look without sharp transitions between colored and regrown hair.

The light spray formula dries quickly and does not feel heavy in the hair. The product is easy to use and can be washed out again with the next hair wash, making it perfect for quick touch-ups and temporary color correction.

Benefits:

Instantly covers hair loss and gray hair
Intense black color for dark hair
Provides a natural and uniform result
Quick-drying and lightweight formula
Temporary color - washes out when washing
Easy and precise application

A practical solution for quickly refreshing hair between colorings, so it always appears well-groomed and uniform.

L’Oréal Professionnel Serie Expert Vitamino Color Conditioner, 200 ml

Designed for colored and chemically treated hair, this color-protecting conditioner is enriched with resveratrol, which helps maintain the intensity and shine of the color. The conditioner conditions the hair, improving its structure and manageability, leaving it soft, supple and shiny, while the color stays vibrant for longer.

Protects colored hair from fading
Enriched with resveratrol for antioxidant protection
Leaves hair soft, shiny and well-groomed
Improves manageability and makes hair easier to style
Convenient 200 ml bottle, ideal for home use

L’Oréal Professionnel Serie Expert Vitamino Color Conditioner is perfect for those who want long-lasting color, shine and healthy hair, while providing optimal care and moisture to the hair.

Lakmé TEKNIA White Silver Shampoo – 1000 ml

Lakmé TEKNIA White Silver Shampoo is a neutralizing shampoo designed for light, gray and blonde hair. It helps reduce unwanted yellow and warm tones, so that the hair appears brighter, cooler and more uniform in color.

The mild but effective formula gently cleanses the hair while the violet pigments work to neutralize golden nuances. The result is a cooler and more radiant blonde or silver look that highlights the shine and freshness of the hair.

The shampoo leaves the hair clean, soft and more vibrant, without drying it out. It is suitable for regular use, depending on the level of toning desired in the hair.

Benefits:

Neutralizes yellow and warm tones
Provides a cooler and clearer color result
Suitable for blonde, gray and bleached hair
Gentle cleansing effect
Leaves hair soft and shiny
Ideal for maintaining cool hair

An effective silver shampoo that helps maintain a fresh, cool and well-groomed look in light and gray hair.

Joico - Blonde Life Brightening Conditioner 250 mlBlonde Life Brightening Conditioner keeps your blonde hair color clean and clear. Moisturizes and softens the hair. Light formula that does not weigh down the hair. Cares in depth. Gives a beautiful shine. Leaves you with silky smooth hair.