Prada Paradigme Eau de Parfum - 50 ml

NEW PERSPECTIVES

What if there were another way? Paradigm, a masculine signature fragrance from Prada. A fragrance that challenges traditional preconceptions by asking—what if there were another way? A question that serves as an invitation to experiment and open up new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your own paradigm. Another way to name a fragrance: Paradigme: [pa-ruh-dym] noun. A new perspective. A new way of thinking, acting, and being. An expanded anagram of Prada that creates a direct connection to our feminine icon: Paradoxe. A different way to compose a fragrance: Paradigme Eau de Parfum reimagines the traditional way of creating a fragrance.

THE FRAGRANCE

Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to usher in a new olfactory paradigm by turning the traditional architecture of fragrance composition on its head and building from the base upward in an inverted pyramid—a symbolic echo of the iconic Prada triangle. The result is an avant-garde yet highly sophisticated amber-woodsy signature fragrance that oscillates between enveloping warmth and invigorating freshness. Paradigme opens with the warm sensuality of amber-wood notes composed of Peruvian balsam, benzoin resin, and powerful guaiac wood. At its heart lies an iconic green Bourbon geranium, this time reimagined with floral rose facets that unfold over a melting Calabrian bergamot core and airy musks that lift the entire composition. “The driving force behind this composition was boldness—the boldness to challenge classicism and propose a new model, one that is more sensual and magnetic.” Marie Salamagne, master perfumer.